Branding and logos
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Roomit by cwt:
Art Director and Lead Designer for the launch for RoomIt, a hotel booking platform for CWT.
My Role: Created the visual identity from the ground up. Developed the logo, brand identity, and overall visual system that defined the product and brand look and feel. From early concept through launch, I translated the brand’s positioning into cohesive design assets used across digital platforms, marketing materials, and product touchpoint. The result was a clear, modern identity that helped establish RoomIt as a recognizable and trusted presence in the business travel hotel booking space.
Ingenius:
Update the brand identity for InGenius, a mortgage data supplier.
My Role: I led the update of the brand identity for InGenius, evolving the brand from a dated look to a modern, technology-forward visual system. My role included rethinking the brand’s visual language, refining typography, graphic elements, and creating a cohesive identity that better reflected innovation and technical expertise. The refreshed brand brought clarity, consistency, and a contemporary feel across digital and marketing materials, helping position InGenius as a forward-looking, technology-driven organization.
Seasonal Logos and landing pages:
Creation of logos, branding, and landing pages of holiday-themed craft projects.
My Role: Developed unique visual identities that captured the spirit and personality of each season. Including designing custom logos, establishing cohesive color palettes and typography, and building engaging landing pages that showcased the projects clearly and creatively. Each design balanced festive appeal with usability, helping inspire makers while providing an intuitive experience that guided users from inspiration to participation.
